Rudig Jensen Services

At Rudig Jensen, we have a large range of new Ford, Chrysler, Dodge, Jeep and RAM models, as well as many used models. These cars, trucks and SUVs generally include Chevrolet, GMC, Honda, Toyota and more. If you can't find the vehicle you've been looking for, contact us and we'll track it down for you! Easily fill out the CarFinder form, and we'll do our best to find your new dream vehicle. From there, you can set up a test drive or talk to our financing department with any other questions.

Our knowledgeable, trained sales staff is ready to get you into the next vehicle you want to drive. Ask them any questions you have about the vehicle or our sales process at the dealership. No pressure - buy when you're ready!

After you buy, our certified service technicians have your vehicle in good hands. Whenever you need an oil change, new battery, new tires - you name it! They're ready to fix your car with a smile. We have a parts department on-site, so we can have your parts ordered fast. And if you didn't purchase here, no worries, you can still service it here.

Finally, our finance department has well-informed staff members who are up-to-date on the most recent laws, regulations and warranty information. Contact them with any financing questions, or fill out our credit application online to check your credit score. Our current offer is 90 days until your 1st payment, with approved credit. Don't miss out!

We will honor anybody's advertised price in the United States and offer a better deal based on the same specifications and is subject to  availability and applicable manufacturer's incentives. Nobody beats the deal at Rudig Jensen Ford Chrysler Dodge Jeep Ram! If you would rather discuss your options with our sales staff, click on directions for interactive driving directions and other contact information. We look forward to serving all your automotive needs!

Community Involvement

The city of New Lisbon and it's people are so important to us - we even consider them to be our family. A huge part of that is the children! We're incredibly proud to support the students in Juneau County 4-H program. We purchase multiple livestock animals each year at the fair, and in 2015 had the opportunity to buy the Reserve Champion Swine.

Recently, our dealership made a contribution to the New Lisbon Police Department for their new K9 program. The money they collect will be put toward acquiring a police dog, as well as a new police car with the proper equipment. This is an amazing advancement for our community, and we're proud of the work their doing!

If you're looking for a sponsor, don't hesitate to contact our dealership. We're lucky to be in a community with so many supportive people, and we love being some of those people as well!



MSRP is the Manufacturer's Suggested Retail Price (MSRP) of the vehicle. MSRP may not represent actual sales price. Price does not include applicable tax, title, license, and service charges. Pricing and availability may vary based on a variety of factors, including options, dealer, specials, fees, and financing qualifications. Vehicles shown at different locations are not currently in our inventory (Not in Stock) but can be made available to you at our location within a reasonable date from the time of your request, not to exceed one week.

* The estimated selling price that appears after calculating dealer offers is for informational purposes, only. You may not qualify for the offers, incentives, discounts, or financing. Offers, incentives, discounts, or financing are subject to expiration and other restrictions. See dealer for qualifications and complete details.

* Images, prices, and options shown, including vehicle color, trim, options, pricing and other specifications are subject to availability, incentive offerings, current pricing and credit worthiness.

* In transit means that vehicles have been built, but have not yet arrived at your dealer. Images shown may not necessarily represent identical vehicles in transit to your dealership. See your dealer for actual price, payments and complete details.

Contact Info

Rudig Jensen

1000 Progress Rd
Directions New Lisbon, WI 53950

  • Sales: (608) 562-3100


  • Monday 8:00am - 7:00pm
  • Tuesday 8:00am - 6:00pm
  • Wednesday 8:00am - 6:00pm
  • Thursday 8:00am - 7:00pm
  • Friday 8:00am - 6:00pm
  • Saturday 8:00am - 4:00pm
  • Sunday Closed