Our Reviews

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Google Sep 26, 2026

Oh my gosh!! I was so pleasantly surprised! This is the first time I have ever had my vehicle cleaned for me and oh my gosh!! My truck smells so good and looks so amazing and I cannot say enough good things, thank you! I would recommend 100 times over and over.

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Google Sep 23, 2026

Absolutely! Here’s a warm, genuine review you could post: ⭐⭐⭐⭐⭐ Jason made what was honestly a very stressful situation so much easier for our family. Our previous vehicle had a complete engine failure, and we weren’t sure we’d even be able to get approved for something else. Jason went above and beyond by handling almost everything through text, which was a huge help since getting to the dealership wasn’t easy for us. He was patient, honest, and never made us feel pressured. He answered all of our questions, worked hard to find a solution that fit our ... Read More

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Google Sep 15, 2026

This was a recall service visit. The work was performed on time and completed quickly.

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Google May 13, 2026

If you go here, pay close attention and advocate for yourself! Very disappointed in my service experience here. Brought in a vehicle with a crank no-start condition for diagnosis. When I initially inquired on diagnostic fee I was told $169 + tax and that I would be called if it were to exceed that. Prior to coming to Rudig, the original PCM had failed and been replaced with a properly programmed PCM. At their request I brought them the original bad PCM for further troubleshooting. I was then told that neither PCM was good and I would need the PCM replaced again ... Read More

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Google Apr 4, 2026

Used car prices were high and they didn't know of any other place close but there's another dealer a couple miles away with affordable Used cars

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DealerRater Apr 3, 2026

Great work. Personnel very accommodating. and willing to work with the customer. Staff very polite and helpful.

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DealerRater Apr 1, 2026

All the people in the service department were very helpful and courteous and friendly thankyou

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DealerRater Mar 31, 2026

Worked with Mike Steele. Very helpful and informative. Everyone at the New Lisbon location that we worked with was great!

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Welcome to Rudig Jensen

Thank you for making your way to Rudig Jensen! At our dealerships, you’ll find a solid selection of  new cars, trucks, and SUVs for sale, as well as a carefully inspected lineup of pre-owned vehicles. As we’ve continued to grow, we’re proud to have expanded into Tomah with our sister location, Freedom Automotive, allowing us to better serve drivers across central Wisconsin with the same commitment to transparency, quality, and customer-first service.

We also have well-connected finance centers run by qualified teams of finance experts, who can help you get the right loan or lease in a quick, easy, and transparent manner.

Our commitment to our customers continues well beyond the date of purchase. We also have a professional team of service technicians on hand with the skills and equipment to handle all manner of maintenance and repairs, as well as a full stock of authentic parts.

We look forward to serving you! Contact one of our dealerships and get started today.

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Rudig Jensen Location

Get Directions

We are located at 1000 Progress Drive
New Lisbon, WI 53950

Rudig Jensen 43.88093726393493, -90.13935862024239.