Welcome to Rudig Jensen

"Where Community Counts"

Search By Model

Stress-Free Car-Shopping

Enjoy Stress-Free Car-Shopping, Auto Financing and Service at Rudig Jensen, Serving New Lisbon, Wisconsin Rapids, Tomah, Mauston, Baraboo and Sparta

Here at Rudig Jensen, we've made it our mission to be the automotive home of drivers throughout the New Lisbon, Wisconsin Rapids, Tomah, Mauston, Baraboo and Sparta area. We achieve that goal by providing a vast selection of new and used vehicles, exceptional car care and legendary customer service with a smile!

We'll help you find the car of your dreams from our stunning inventory of new Ford, Chrysler, Dodge Jeep and RAM models. Make it a point to stop by our New Lisbon showroom to test drive a new Ford Explorer, Ram 1500, Jeep Cherokee, or Chrysler Pacifica. You'll quickly learn that our new cars provide long-lasting dependability, exceptional performance and family focused comfort. Naturally, all of our new Ford, Chrysler, Dodge, Jeep and RAM models are outfitted with a broad array of innovative safety and connectivity features to satisfy your daily driving needs!

It's no problem if you can't find a new car that suits your needs or budget. We're also pleased to offer a healthy selection of high-quality and affordable used cars. You'll always rest assured that each pre-owned vehicle has passed a rigorous inspection to guarantee its top-notch quality to drivers like you!

Want to Talk Auto Finance?

Found your next Ford, Chrysler, Dodge, Jeep or RAM model and are ready to drive home with it?
Our Finance team at Rudig Jensen is ready to discuss auto loan and lease solutions

You have your new Ford Explorer, Ram 1500, Jeep Cherokee, or Chrysler Pacifica all picked out, and can envision yourself driving it full time, but the next step happens here at our dealership, too. With our financing team, you are going to receive and learn about all our auto loan and lease options in detail. We provide you with the current offers and incentives, and discuss all the ways we can help you find a plan to that works within your finances. We keep the process clear, and stress-free so you can look forward to driving through the streets of Wisconsin Rapids, Tomah, Mauston, Baraboo and Sparta in your new ride soon.

We Keep You Going

Rudig Jensen Provides Top-Quality Service and Repairs for New Lisbon Drivers

We know that the hard work has only just begun after you've signed on the dotted line. Our Ford, Chrysler, Dodge, Jeep and RAM service center is dedicated to keeping your car safely on New Lisbon roads for many years. Our staff of highly-skilled technicians always provide exceptional service by employing the latest technology and only using genuine parts and accessories. After all, there's no substitute for the real thing!

Everyone at Rudig Jensen is fully committed to providing an exceptional dealership experience whether you're test driving, financing or servicing a Ford, Chrysler, Dodge, Jeep, or RAM car. If you're ready to take advantage of our services, just follow these simple directions to take a short drive to our showroom in New Lisbon. We look forward to serving you!

Get in Touch

  • Contact Our Sales Department: (608) 562-3100
  • Monday8:00am - 7:00pm
  • Tuesday8:00am - 6:00pm
  • Wednesday8:00am - 6:00pm
  • Thursday8:00am - 7:00pm
  • Friday8:00am - 6:00pm
  • Saturday8:00am - 4:00pm
  • SundayClosed

Welcome to Rudig Jensen

 Rudig Jensen in New Lisbon, WI treats the needs of each individual customer with paramount concern. We know that you have high expectations, and as a car dealer we enjoy the challenge of meeting and exceeding those standards each and every time. Allow us to demonstrate our commitment to excellence!

 Our experienced sales staff is eager to share its knowledge and enthusiasm with you. We encourage  you to browse our online inventory, schedule a test drive and investigate financing options. You can also request more information about a vehicle using our online form or by calling (888) 486-7796. 

 If you don't see a particular vehicle, click on CarFinder and complete the form. We will gladly inform you when a matching car arrives. If you'd like to see a vehicle in person, click on Dealership: Directions for step-by-step driving instructions to our site, or give us a call. We look forward to serving you!

  1. Rudig Jensen

    1000 Progress Rd
    New Lisbon, WI 53950

    • Sales: (608) 562-3100
  2. Rudig Jensen Chrysler Dodge Jeep Ram, Inc.

    1000 Progress Drive
    New Lisbon, WI 53950-1531

    • Sales: (608) 620-7282
  3. Rudig Jensen Ford Inc.

    1000 Progress Rd.
    New Lisbon, WI 53950

    • Sales: (608) 562-3100
Loading Map...

MSRP is the Manufacturer's Suggested Retail Price (MSRP) of the vehicle. MSRP may not represent actual sales price. Price does not include applicable tax, title, license, and service charges. Pricing and availability may vary based on a variety of factors, including options, dealer, specials, fees, and financing qualifications. Vehicles shown at different locations are not currently in our inventory (Not in Stock) but can be made available to you at our location within a reasonable date from the time of your request, not to exceed one week.

* The estimated selling price that appears after calculating dealer offers is for informational purposes, only. You may not qualify for the offers, incentives, discounts, or financing. Offers, incentives, discounts, or financing are subject to expiration and other restrictions. See dealer for qualifications and complete details.

* Images, prices, and options shown, including vehicle color, trim, options, pricing and other specifications are subject to availability, incentive offerings, current pricing and credit worthiness.

* In transit means that vehicles have been built, but have not yet arrived at your dealer. Images shown may not necessarily represent identical vehicles in transit to your dealership. See your dealer for actual price, payments and complete details.